jerome valdez : portfolio

email: jerome[dot]valdez[at]gmail[dot]com

Last modified Nov 12, 2010.


"Jerome is a proficient, flexible and engaging professional who can hit the ground running, and deliver exceptional results.  He is proficient with a wide array of technology tools, focused on client satisfaction and excellent presentation.  Jerome has a natural talent for Usability and Interaction Design, and he is a pleasure to work with!"
Wanda Yip
Senior Project Manager
Telus Business Solutions
"Jerome is a Rock Star! My one and only IA."
Ryan McCormick
Senior Producer
Tribal DDB
"Creatively-minded, flexible, analytical, insightful, and a real problem-solver, Jerome has consistently helped to turn chaos into order by way of his meticulous information architecture. Jerome is easily one of the best IA's I have ever had the pleasure of working with.  And he has neato notebooks."
Magnus Lu
Project Manager
Blast Radius
"He's a good boy. Sometimes he fixes my email."

User Experience Design:
+ Information Architecture
+ Interaction Design
+ Usability Analysis

Worked with Rethink on a redesign for a large insurance and travel services organization.

Worked with Blast Radius on a Starbucks web property and winter campaign.

Analyzed and designed user experience of Gift of Yoga campaign for Lululemon.

Worked for Electronic Arts on a web portal for Need for Speed World.

Designed interactions and IA for a massive BC Ferries Vacations touch screen kiosk for a large public sector organization, working with Burnkit. Plus another little print/information design project for the same organization.

Redesign of Tribal DDB

Web presence for BC Hydro Powersmart Village, an interactive plaza on display during the 2010 Olympics. Worked with Tribal DDB

Various sites for Nintendo DSi, worked with Blast Radius.

Vancouver Convention Centre, worked with Tribal DDB

Redesign of a site for a restaurant chain, worked with TBWA

Nike Elite website for sponsored athletes, worked with Blast Radius (you can't really see the site unless you are sponsored by Nike)

Redesigned sub-sections of the Futureshop website, worked with Burnkit

Canadian Tourism Commision website for the Mexican market (it's Spanish and uses Mexican celebrities), worked with Tribal DDB

Sub-sections of PlayNow at BC Lotteries' website, worked with Telus Consulting

BC Dairy Foundation's Must Drink More Milk site, worked with Tribal DDB. It won some advertising awards.

Anna & Kristina (the Shopping Bags on TV), worked with Burnkit

Designed an small online scrapbooking web application with Vision Critical (used for research purposes)

Canadian Blood Services website where recipients of blood could thank donors, worked with Tribal DDB

Redesign of NGrain's website, worked directly with NGrain's marketing team.

Internal (ie. logged in) pages of the 'Your Account' section of, worked with Tribal DDB

And countless other efforts such as usability audits (with recommendations), responses to RFP's, and quick 1-2 page sitemaps.

There is a bunch of older work I have left off here because the list is getting a bit long. We can talk about it all if you want.


Instructor at Capilano University in the Interactive Design program, teaching Interactive Information Design (INTE109)

In January 2010, I also started teaching the Digital Branding course (IDEA 347) for the IDEA program.

Systems Analysis & Requirements-Gathering

Jordan XX mini-site (site has since changed) - mapped the requirments of online game and contest used in a marketing campaign to mark 20th anniversary of Michael Jordan's signature shoe line

A&E networks - gathered requirements on-site in New York and Connecticut to migrate search engines and content management system

Nike iD (site has since changed) - custom shoe design site - gathered requirements and acted as on-site liason in Calgary for large online sporting goods store (ecommerce compontent has since been removed) - planned general site concept and integration with small content management functionality in particular - acted as on-site client contact in Edmonton to gather requirements and liaise between our team, the client and a third-party programming team

Canadian Tourism Commission (site has since changed) - performed systems analysis work to determine logical user flows and error checking on various pages (site has since changed) - determined content management and user flow and interactions (site has since changed) - analyzed and documented functional requirements for gaming site

Technical Knowledge


MS Office


Adobe Fireworks

Adobe Photoshop





iQmetrix - Apr 2011 until now

Senior Interaction Architect

Capilano University - North Vancouver, BC - Sept 2009 until now

Instructor for IDEA program and the Interactive Design program

Self-employed User Experience Designer - Vancouver, BC and other places nearby - Jan 2003 to Apr 2011

Interaction Designer, Information Architect, Usability Analyst, Business Systems Analyst, Front-end Programmer, Project Manager, and Business Operations Consultant

Blast Radius - Vancouver, BC - Oct 2000 to Jan 2003

Systems Analyst & Information Architect

Deloitte Touche Tomhatsu - Bangkok, Thailand - Feb 2000 to Aug 2000

Network Administrator/Analyst

West Vancouver School District - West Vancouver, BC - May 1999 to Feb 2000

Network and Desktop Support


Capilano College

Computer Tech Specialist program (courses focused on Network Administration and Systems Analysis/Design)

Graduated 1999

University of British Columbia

Bachelor of Commerce (with Honours)

Graduated 1995